"I would like to recommend an excellent book called All You Need is a Good Idea!, by Jay Heyman. I met Jay this summer at the Brother Blogging Conference and found him to be savvy, thoughtful, friendly, and knowledgeable - my kind of guy!
The book is full of easy-to-implement ideas that are relevant, practical, and useful. It’s also well written and easy to read. It is also chock-full of examples - everything from Skippy Peanut Butter to the Stage deli in NY (mmmm!)."
—Steven D. Strauss Author, The Small Business Bible
"I had the privilege of working with Jay Heyman for many years, and
I can honestly say that he's one of the brightest, most talented admen
around. Anyone working in advertising should buy Jay's fantastic new
book. It's chock-full of illuminating case histories and real-world
advice on how to hone and unleash the creative voice from within.
Written with clarity and wit, All You Need Is a Good Idea! is one great
—O. Burtch Drake, President and CEO, American Association of Advertising Agencies (1994–2008)
"What marketers need most these days is a good idea that
actually works! Jay Heyman has written a guide to creating these ideas,
and put it all down in a wonderfully clear and creative book that
should be part of every successful marketer's how-to library!"
—Robert Passikoff, Ph.D., founder and President, Brand Keys, Inc.
"A fun, easy-to-read how-to with practical advice for small
businesses struggling to develop good marketing ideas. Heyman's voice
is conversational, inspirational, and wry at just the right times. His
message is always encouraging—you can do it!—and his book will show you
—Regina Kahney, CEO, Marketorial.com, Web site Design & Marketing
"Jay Heyman has written a great book that all entrepreneurs can
benefit from. The experience Jay offers readers will guide them in
creating the marketing ideas that will better position their company's
products and services against their competitors. I will be recommending
this book to all my clients."
—Monte Rosenthal, Vice President, JPMorgan Chase Small Business Banking
"Who needs a good idea? Anyone who plans to get ahead in
business. Jay's engaging style helps take the fear out of the creative
process, and ensures that whatever you create is on target
strategically. His style and 'no big words' philosophy makes for an
easy read of some very essential marketing principles."
—Peter Friedfeld, Executive Vice President, ClearVision Optical
"All You Need Is a Good Idea! is an excellent guide to both
creating good ideas and how to use them to promote your business or
service. I am making it required reading for all of my clients."
—Jim Fell, Principal, ENCOMPASS Strategy + Development
"For those who are
not a part of a large corporation, with tons of funds to throw around,
sometimes getting a new idea out into the market can be difficult.
Though as readers of award-winning advertising guru Jay Heyman's "All
You Need is a Good Idea!" will find that money isn't the only tool to
send your ideas sailing. In this conversational, and conventional,
resource for finding the way to make your ideas bloom, flourish, and
inspire; it will be impossible to overlook the positive potential that
you posess when it comes to boosting your profits once and for all. So
if you're ready to use those ideas, at any level, this book will show
—Strand Bookstore, NYC