I eat, and enjoy, Babybel cheese. But what I am trying to decide is if I enjoy it because of, or in spite of, the waxed coating? On the one hand, the coating seems to indicate freshness. But on the inevitable other hand, it sure is more of an effort to get to the product than it would otherwise have to be.
As shown above, first you unwrap the cheese. Then you unzip the waxed covering. Then you remove the cheese from the wax. And finally, you enjoy it. What’s left is a pile of paper and wax plus pleasant memories. (Yes, I have used one half of the red wax wrapper as a clown nose, but I will often deny it.)
Now, I realize it is not as if you have just spent an hour getting to the cheese. But you do get an appreciably smaller wedge than you might expect. Though it does help Babybel stand out from other single serve cheese.
While we ponder the good and the bad of this product wrapping, the bigger question is what can you do? What packaging innovation can you use? Remember, even more than your actual product, your package is seen by numerous eyeballs, especially as it journeys to your customer. It could be as simple as a color, as complex as a new material. Though I doubt that red wax is the answer for everyone.