Photo of Pluto used to illustrate the planet (Photo credit: Wikipedia)
People are truly excited that NASA’s New Horizons probe successfully completed its Pluto flyby, sending back close up images that are really unbelievable. (The video below, from Physics Girl, helps explain the science in unadorned, clear language.)
And how, you are asking, am I going to tie this into your marketing efforts? Well, while a case could be made for the importance of patience in creating your work if you are shooting for a big payoff (the probe traveled over nine years) I think a larger point can be made.
It was only 112 years ago that the Wright brothers made the first heaver-than-air controlled human flight. So the airplane was born just slightly over a century ago. And during that brief time frame we have landed men on the moon, and last week we flew a probe nine billion miles.
The point is, you can’t keep up with the pace of progress. Technology outpaces our efforts to master the latest innovations, no matter the field. As soon as we are comfortable with one thing—short list: floppy disks, folding maps, MySpace, film, beepers, Cassette tapes, and soon incandescent bulbs—up pops a newer different thing that we have to try to master to stay current. And, well, you really can’t keep up.
Which is why I am always preaching the power of an idea, rather then the power of a format. The important point is always “what to say, and how to say it.” That can then be adapted, as/if needed to the latest format.
Ideas are technology and gadget independent. A good idea, by definition, can be used across a broad spectrum of devices. So concentrate on developing your ideas. You will be pleasantly surprised how many different platforms a good idea can work with.
Got the idea?