The answer is a resounding, “Yes.”
As enamored as I am of the witty use of language to create clever headlines, subject lines and body copy, I was blown away at this M&M’s ad using absolutely no text or copy.
(There are, however, words on the website: “Celebrate the season with the new M&M’S® Candies Harvest Blend. All your favorite flavors in festive fall regalia. Great for decorating, or baking, or enjoy them plain and get into an autumnal mood. There are lots of fun ways to use M&M’S® Candies Harvest Blend to add some color to your home this fall.”)
Unless you are being paid by the word, it might be an interesting challenge to think of how you can be this disruptive (more text, no text, no graphics, etc.) when creating your next ad.
Got the idea?