Back in 1977, Allen Kay created a TV commercial which went on to be called one of the 25 best of all time and one of the top ten Super Bowl spots. It is the classic Xerox Monk commercial, and if you’d like to skip the rest of this blog and go directly to the video on the bottom, I certainly don’t blame you. And if you have never seen it before, you’re welcome.
But the even more interesting news is that Xerox has updated the spot, to make it relevant forty years later. This link will get you there.
I think it is a really good idea, and well executed, though I am not sure how many of us will ever get a chance to revisit our decade’s old work and bring a fresh perspective to it. But if you are working for a company with a long history, why not see if there is something in the past that is worth referencing, be it a slogan, ad or packaging?
Got the idea?