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Yesterday was Father’s Day. Like most others, you either sent or received the annual father’s day card. And all of them, obviously, featured the same sentiment, “Happy Father’s Day.”
Point is, when it comes to birthdays, get well, anniversary wishes and so on, cliché messages are fine; earnest, telegraphic, no reason to think about fine-tuning them.
But what’s fit for a card is not acceptable for your marketing! Send the same message as everyone else and your thought will sound so familiar as to basically be invisible.
So my suggestion is that short, sweet and trite is a fine sentiment for holiday cards. But if you are creating a marketing message that you actually want people to notice, leave the clichés in your computer.
Got the idea?