But I defy you to identify the coffee brand that is paying for this ad. It probably cost a lot of beans (pun intended), but it’s as bland as decaf.
Now we know how difficult it is to own a look, or a logo, or a tag line. But most coffees already have their own identity. So when your only text is as dull as “Say good morning to a good day with a coffee that’s good cup after cup,” well, someone is not really trying very hard.