(Photo credit: Wikipedia)
JetBlue ran an interesting promotion recently, called #nyctakeoff. It consisted of a number of bus shelter posters throughout New York, each one offering a free something. (Unfortunately, I never spotted one.)
The only catch was that in order to claim your prize, you had to literally remove the poster from the bus shelter—see, “takeoff” the poster. As in steal, filch, rob and so on.
Though I don’t get the relevance of the idea to anything particularly JetBlue, I did enjoy the offbeat idea, as well as this video.
But as far as you are concerned, you are better off basing your promotions on something that actually connects to and strengthens your marketing, rather than settle for something clever, but irrelevant.
Got the idea?