(Photo credit: Wikipedia)
Maybe it’s selling black jackets? Or perhaps choral music? Or is it because I am the father of two girls that I don’t care what it’s selling?
Because in 46 seconds this video has the emotional impact of the entire Sleepless in Seattle movie. Why it has fewer than 700 views is hard for me to understand, but my legions of reader will soon dramatically increase that number. It is totally visual, so no worries if you don’t understand a word.
(Turns out, a German DIY company, Hornbach, recently released this spot, so I guess they’re selling house paint. )
If you’re wondering whether, in this age of big data, hard numbers and CFO’s running giant companies, if there is still a place for an emotional story to make the sale, wonder no longer.
Got the idea?