Went looking for a new watch. Wanted to buy a chronograph, but wanted one without a tachymeter. Problem is, you can't easily find one minus a tachymeter. (A tachymeter, according to Wikepedia, is "a kind of theodolite used for rapid measurements and determines, electronically or electro-optically, the distance to target.")
You'd think most people could live without one, wouldn't you? Well, a " tachymeter is also used as the name of the scale sometimes inscribed around the rim of an analog watch, useful in converting time intervals to speed or other rates of events." Sound more tempting? I thought not. But there it is, around the rim of most every chronometer I looked at.
I have no idea why manufacturers think they must put a tachymeter on their watches. Perhaps it is because everyone else does. Perhaps because it is a feature that helps to justify the price of expensive watches. Or perhaps it is there because at one time it did serve a purpose, for timing race cars or sailing races. Or most likely it is there because watch manufacturers have always done it that way.
Have you looked at your marketing lately to see that everything is there for a purpose? Or are you saying the same old thing in the same old way because you always have? Are you continuing to point attention to your 16 round screws, when your competition now has 32 of them? It is not enough to simply refresh your marketing if your content basically stays the same. Update your communications or run the risk of appearing dated.