I recently noticed this vodka advertising on a taxi top in New York, as shown above. Turns out that Sobieski Polish vodka has been running this campaign for years, and even introduced it with Bruce Willis as a spokesperson. As their press release back in 2009 said, “It’s remarkable how much Bruce Willis and Sobieski have in common. Much like Sobieski, Bruce is authentic, likeable, and doesn’t get caught up in superficiality. Through its creative “Truth in Vodka” campaign, Sobieski urges consumers to focus on what’s in the bottle – not gimmickry marketing or fancy packaging."
Can’t argue with that, or the witty stuff they have been doing since then, still using Truth in Vodka. Even something as mundane as their landing page, where you have to attest to being of legal drinking age, has a nice truth touch.
There are a lot of vodkas out there, most with much larger budgets than Sobieski. But, as is so often the case, it is the strength of the idea, not the size of the budget.
Got the idea?