There is a story about the author who was told by his agent that many best selling novels had one of these three themes: politics, medicine or people’s pets. So the author went home and titled his next book, “Lincoln’s Doctor’s Dog.”
Similarly, there is a lot of advice out there on how to increase the number of hits on your blog; search engine optimization (SEO) insights to make your posts more popular.
In my experience, along with keywords and links to other sites, the heading of your post plays a big part in attracting visitors. At least that is what I discovered when I used the name Alec Baldwin in the headline of a post. My stats for visitor activity went through the (admittedly single story) roof. While I was delighted with the number of visitors, I noticed that many didn’t spend much time on my blog. They came looking for information about Alec Baldwin, not marketing information or creativity. I am sure it felt like bait and switch to them.
So what are you reaching for? Numbers or relevance? More random visitor activity or an appropriate audience of perhaps a smaller size? Sure, getting both is ideal, but if you had to pick one?
Yeah, me too.