A penguin walks into a bar, and asks the bartender if his father has been in lately.
The bartender replies, “I don’t know. What does he look like? ”
Now, some people get it right away, some later, and some never. So how about trying it with a zebra walks into a bar. Or an elephant?
The unspoken punch line of the joke, of course, is that all penguins, zebras and elephants look basically identical to one another. Which takes care of the joke portion of the blog.
Now on to the marketing point. If everyone in your category looks like a penguin, why should you? If your advertising basically looks the same as everyone else’s, how do you expect to stand out? And this goes for your packaging, website and Facebook page too. In a world of penguins, consider being a zebra. Or at least wearing a sport jacket instead of a tuxedo.
You may not have gotten the joke, but do you get the idea?
P.S. Oh, my favorite suitable for anywhere joke is this one: A mommy mouse was strolling around the house with her young daughter, when the family cat spotted them, and promptly started chasing them. They were just inches away from their mouse hole and safety, when it became obvious the cat would catch them. So the mommy mouse turned around and hollered, “Bow wow. Bow wow.” And upon hearing that, the cat, startled, immediately ran away. Then the mommy mouse turned to her baby mouse and said, “See how important it is to know a second language?”