I’ll bet you are wasting a space. An empty space that is sitting silent, mutely pleading to be part of your marketing plan. But you have never thought of it as a surface that might carry a message, so you have left it bare. I’m talking spaces such as the front of an envelope you are mailing. A sign behind your cash register. The back panel of your truck.
And speaking of trucks (nice subtle transition there, Jay), here are three examples of good ideas I have seen on trucks. These spaces could have remained empty. Or just filled with a repetition of the company’s name. Instead, someone was paying attention, and they came up with good ideas. So, pay attention to your blank walls, bare spaces and vacant areas.
On a D’Artagnan (gourmet foods) truck. “The duck stops here.” https://www.dartagnan.com/
Salvation Army truck: “Donate Goods” is all it said. But they turned it into a nice marketing appeal by having those letters in red Donate goods
My all time favorite truck signage, for a landscaping company that sold plants and fireplace logs, etc.: Holly, Wood and Vine.
Got the idea?