“Outblandish” is a word created, I believe, by Milton Vahue. I have defined it as meaning advertising that is exceptionally dull and boring and therefore invisible.
One example is when you are too literal. You probably know the theory that you are better off attempting to convince your target why you are different rather than why you are better. Better is often subjective, judgmental and “who says so” argumentative.
However, pointing out why you are different can get the point across in a less confrontational way. Different is informative. Different is easily understood. Different is provable.
Except for those who hear the word “different” and take this advice literally. Which is why you often see cliché slogans such as:
Different by design
Taste the difference
Different as can be
Sure, the focus is on being different. But the expression of that thought is, dull, boring…outblandish!
So go for outlandish, avoid outblandish, and we’ll all be happy.
Got the idea?