Many people (OMG. Who does that sound like!), think that a good idea is the same as a big idea. They believe that unless an idea rocks the world or goes viral it is not really a good idea.
Well, I am here to say, months in advance, “Humbug.”
It is not the size of the idea that matters; an idea is either good or it is not. And the interesting thing about smaller good ideas is that they often have a longer life span than the immediately more impactful large economy size.
Let me present three “small” good ideas. Though none are marketing based, they each make the point exceedingly well.
First, let us lift our cups to whoever thought of putting a pause option on our coffee makers. I am not a fan of coffee pods, and use what I guess is considered an old-fashioned glass carafe coffeemaker. And just as we all have stood in front of our microwaves irrationally wishing they were even faster, when you are brewing four cups of coffee and just want one quickly for yourself, the pause and pour is the finest thing about moving mornings forward. Sure, it’s just a small plastic doohickey, but miraculous indeed.
Second, there is a movie coming out, starring Benedict Cumberbatch, called The Current War. It is about the battle between Thomas Edison and George Westinghouse as to who would provide electricity to America, and whether it would be direct current or alternating.
I just finished the novel that I think the film is based on—though I could not find any “based on” credit—The Last Days of Night, and among other things realized anew how dangerous electricity can be. So how come we do not get a dangerous shock when we flip a light switch? I don’t know, but whoever thought of how to solve the potential problem had a good idea we use dozens of times a day, without even realizing how good an idea it is.
And finally, though I am not certain what they did before, whoever thought of simply putting holes in a belt to adjust the size will never get credit for a really good idea, though considering my waist size, it can’t really be called a small idea. Certainly an advance from tying a rope around your waist.
So there you have it. Three “small” ideas that are three good ideas.
(And whoever comes up with the solution to having to unplug your router or TV to reset it, rather than simply having an off/on switch, will be featured in next year’s small idea blog.)