I have often said, all you need is a good idea. But let me add one more element that will help your creative efforts: Luck. Especially the good kind.
I truly believe that luck plays more of a part in our success than we are willing to give it credit for, probably because we often feel that giving credit to luck as a factor somehow diminishes our own talents and efforts.
An article in The New York Times about the unexpected success of Best Buy in a world dominated by Amazon, reinforces my belief in the importance of old-fashioned luck, even in a modern high-tech world.
The article gives full and proper credit to Hubert Joly, Best Buy’s chief executive. And it lists all the reasons for the rebound, involving his reshaping nearly every part of the business, from pricing to customer service to cutting costs to improved shipping times.
But it was the fifth point that resonated most with me—get lucky, stay humble and don’t tempt fate. As the reporter says, “Mr. Joly didn’t explicitly tell me this, but it is obvious: Best Buy has benefited from some serious good fortune.”
“It’s lucky that
- the products it specializes in selling….are big-ticket items that many customers still feel uncomfortable buying sight unseen from a website.
- several large competitors have gone out of business.
- the vendors who make the products it sells have kept churning out expensive blockbuster gadgets.”
And luckily, for further proof, the next page over, in an article about the Emmys, Daniel Wilson, a producer of “The Handmaid’s Tale,” suggested that, “Timing is everything. If we didn’t have the president we have now, I don’t know if it would have been this successful.”
So let’s say yes to talent, intelligence, hard work, and all the expected rationales for success. But let’s also hear it for who, by luck, ends up being your college roommate.
Got the idea?