U.S. postage stamp honoring Frank Lloyd Wright, with the Guggenheim visible in the background. (Photo credit: Wikipedia)
One thousand published blogs! You may not be amazed, but I certainly am. Sure, it took a while; my very first attempt was way back in 2008. But dedication, discipline and a badgering wife made it all possible.
With occasional—but somehow relevant—exceptions, the focus has been on conversations about how to create and how to implement good marketing ideas. Sometimes I proclaimed, sometimes I used examples (both good and bad), and sometime I took the easy way out by using updated versions of blogs from four or five years ago. (And yes, it did hurt that no one noticed the recycling.) One interesting change is that when I first started, I was writing a blog. But now, I am providing content!
I pushed my book, (All You Need Is A Good Idea! (How To Create Marketing Messages That Actually Get Results.), I pushed my fun app, (S.L.O.T.H. — the pedometer app that encourages you to slow down). But mostly I pushed my belief that a good idea is the single most important part of a marketing plan. It is the most economical, most effective way to stand out from the competition.
And, as Frank Lloyd Wright (Do they think we will confuse him with another Frank Wright?) said, as quoted in the New York Times from a long ago interview regarding the New York skyline: “I don’t see an idea in the whole thing anywhere. Do you? Where is the idea in it? What’s the idea?”
So, as I move on to my next 1,000, let me remind you to ask yourself that same question, every time you create something:
“What’s the idea?”