At first glance—and second and third glance— this must be an ad for dog food. After all, the dominant graphic is of a dog, wearing sunglasses to draw even more attention to it. And there are the cans of food at the bottom.
However, it turns out to be an ad for baked beans. With a headline (Don’t hide your favorite side) that just adds to the confusion.
The most charitable thought I have is that they started with the premise that beans are a side dish, which led to don’t hide your favorite side (dish). But from then on, like them, I have no idea.
However, out of curiosity, I did check out their website. Turns out, the owner has a dog, Duke, who is listed as the official spokesdog. So it is nice to know that Jay Bush has a sense of humor and likes pets.
But sadly, the ad still makes no sense.