English: Diagram of venture capital fund structure for Venture capital (Photo credit: Wikipedia)
I am constantly (pleasantly) surprised at how often the interviews in the New York Time’s Corner Office column provide great advice for your marketing efforts. Adam Bryant each week talks with top executives about leadership, and no matter what the title of the person, or the nature of the business, the points they make about creativity—though not always labeled specifically as such—are worth hearing.
For example, here’s what John Lilly, partner at a Silicon Valley venture capital firm said in response to a question about early leadership lessons: “I didn’t understand the role of simplicity and messaging early on. One of the things that happened at one of my start-ups was that I would get bored saying the same thing every day. So I decided to change it up a little bit. But then everybody had a different idea of what I thought because I was mixing it up. So my big lesson was the importance of a simple message, and saying it the same way over and over.”
Taking his guidance literally, let me repeat his recommendation, “The importance of a simple message and saying it the same way over and over.”
Now, my blog is a “no politics zone.” But there is no doubt that one of the two presidential candidates did indeed have a simple message, and said it the same way over and over. And whether you agreed with the message or not, if someone shook you awake in the middle of the night and asked what the campaign slogan was, you could certainly parrot it back.
O.K. you say. But what about if you really have to change your message? Well, Mr. Lilly has an answer to that, too. (Hey, he is partner!) “If you’re going to change it, change it in a big way, and make sure everyone knows it’s a change.”
Got the idea?