When an idea goes viral, I guess it really doesn’t matter if it was actually a good idea or not. Because if a definition of a good idea is an idea that people actually respond to, then how can you consider it a bad idea?
I am not sure, but here is today’s example, which you probably already figured out from the image on top of the page. Kentucky Fried Chicken (KFC to you), came out with an intriguing promotional idea. They were offering sunscreen that smelled like, uh, fried chicken. As they said on their website: “The sun gives us life. But if we're not careful it also gives us painful sunburns. That's why we made KFC's Extra Crispy™ Sunscreen! Its SPF helps protect your skin while the real fried chicken scent leaves you smelling delicious!”
Now, why anyone would consider smelling like fried chicken a good thing? But, on the other wing, it is so ridiculous and provocative an idea that you have to admire the creativity, the ability to sell the idea to your client and the sheer lunacy of it all. And to top it off, they offered it free, as a limited-time offer. Clever!
So what can I possibly be taking exception to? Well, forget about the aroma for the moment, and let’s concentrate on the product. I think we can agree that the primary purpose of a sunscreen is protection from the harmful rays of the sun. So who in their right mind would offer an “Extra Crispy” sunscreen? What do they follow it with? “Burnt Toast” sunscreen?
I realize this is just a lighthearted little fun promotion. And I may be overreacting. But any idea works best when all the pieces work together. If one element is out of whack, it weakens the entire premise.
Got the idea?