Barnstar trophy (Photo credit: Wikipedia)
Best ads. Worst ads. Everyone has a list for 2013.
But for my first blog post of 2014, I thought I would not go with an advertising critique, but an advetising thought, expressed by Brad Jakeman, president of PepsiCo Inc.’s global beverages group.
It was published in the Wall Street Journal in an article by Suzanne Vranica, on advertising’s best and worst of 2013. (It may be behind a pay wall.) But you should attach these two sentences to the top of your computer screen, and read them everyday. It will guarantee a very happy new year for your marketing.
“Advertising is about great, original ideas.
Not just big cinematography and big production budgets.”