Yes, it’s that time of the year. Me to relax, you to work. And one talented winner will receive an autographed copy of my book, All You Need Is A Good Idea! (You can check it out here.)
Here’s this year’s setup:
All the banks in Manhattan, and I assume in your area, are offering annual interest rates of 1% or less. While this is a higher rate than keeping your dough under your mattress, it is not meaningfully higher.
I don’t want you to try to convince people that they should put their money into a savings account and ignore the low rate. I want your headline to convince them—even though you are offering the same paltry less than 1% return as the other banks—as to why they should select your bank. Remember, don't wirte any copy, just a great headline. The creative challenge for you is simply deciding what the headline will say.
And the rules are quite simple, too.
- Enter as often as you like, in the comments section of this blog.
- Previous winners are not only allowed to enter, they are encouraged to do so.
- The decision of the judge(s) is final.
- The contest starts today, and ends September 9, 2013.
Remember, brevity is good, unexpected is better, making me smile is excellent.
Got your idea?