To quote Adweek magazine, “Thirteen, a PBS station in New York City, continues to insist that its programming is better than the dreck you find elsewhere on cable—by inventing more bogus ads for reality shows that don't exist.”
After you non-New Yorkers look up “dreck,” take a look at one such video example below. As the promo states at the end, "The fact you thought this was a real TV show says a lot about the state of TV."
Spoofs are tough to pull off, especially when you are basically insulting the viewing habits of the folks you want to attract. And usually when featuring your “competition,” you are providing free publicity to them. But somehow I think the NYC office of CHI & Partners makes it work.
If you want to take a creative, satiric, chance, recognize the difficulties. But also remember the potentially large rewards, including the viral recognition you might enjoy.
Got the idea?