Went to an Applebee’s in New Jersey recently, and in the men’s’ room was the sign above. At first, I thought it was a bad idea; why put a sign up in a men’s room that offered reduced price drinks to women? But while I was standing there, upon further reflection I realized how fine an idea it really was.
What a good way to let guys know that on Wednesday evenings there will be a group of women at Applebee’s who are attracted by the lure of reduced price drinks. After all, many young singles socialize at bars, hoping to meet someone interesting. And the loosening effect of alcohol on the shy and quiet ones is why they don’t go to libraries or museums to get acquainted.
So, in what unexpected but relevant spot can you place your ad? Forget logic, habit, or where your competition usually goes. Where besides the sports section can you place your ad for sneakers? It may be counterintuitive but at the very least you will stand out.
Got the idea?