There is nothing like a good idea to build a brand. But after the innovation comes…? Yep, getting it done.
As Cliff Oxford points out in the New York Times, “The biggest risk to your business is not that it will die because you stop innovating — it’s that it will die because you fail to rein in your innovating and start executing.” You know, the down and dirty things like packaging, selling, delivering and collecting the money.
A stream of good ideas can be wonderfully effective, but not if you are too busy creating them to actually execute any. Or the creative process gets in the way of simply getting stuff done.
Read his article and let me know if you agree.