(Photo credit: Wikipedia)
Those are the three rules of Brad Garlinghouse, C.E.O. of YouSendit, as quoted in an article by Adam Bryant in the New York Times.
Brad says “Be in” is all about passion. “Be real” is about being authentic. Each sounds fine to me. But the one that got my attention is the last one, “Be bold.”
As he puts it, “As some companies grow and develop, that instinct is almost beaten out of the system. To me, if we’re not failing a little bit, we’re not trying hard enough. I think great cultures encourage risk and are tolerant of failure. If you don’t do that, you’re going to end up with a culture that is stagnant and not thinking about the next generation of products.”
Encourage risk and tolerate failure or you’re not trying hard enough. These are good goals, which, in terms of your marketing, can only lead to good ideas.
Got the (bold) idea?