Above is an image I shot on the way to work. I was flabbergasted, or whatever today’s version of that word is, that any brand would spend all that money without actually saying anything.
The brand identifier was in the small red horizontal space on the top left. I covered up the name to protect the guilty. I am willing to bet that based on this poster, you can’t guess the brand. And I would double down that you couldn’t even guess the category.
Yes, a phone company might be a good guess, based on the only copy in the ad, “Life’s better when we’re connected.” But it would be wrong.
And it’s not an ad for a genealogy website, leash manufacturer, or duct tape.
Point is, a cliché image and a non-relevant headline is a big waste of your time, money and creativity.
Got the idea?