Disney (Photo credit: Wikipedia)
If the mouse is named “Mickey,” probably quite a lot. The Wall Street Journal ran an article on how General Motors has sent thousands of dealers and employees to three-day training sessions at Disney.
Participants discover, among other things, how Walt Disney manages to get 70% of its visitors to return. (A revisit rate I bet your business would like to come close to.)
One factor mentioned was the “rope drop” at Cinderella Castle and Space Mountain. Though it sounds like the name of a ride, “rope drop” is their name for when the entrance rope “drops.” Because although the park officially opens at 9 a.m., customers are always allowed in five minutes early. A Disney Institute group leader said, “Think of the message that sends if you open your doors instead of letting someone sit out in your lot.”
As one of the participants in the training session commented, “You see these people coming into the Magic Kingdom and you think, buying a car should be just as magical as entering a theme park. We need to create a memorable experience.”
“A memorable experience.” Isn’t that what you want to offer your customers? No…it’s what you MUST offer your customers.
Got the idea?
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