Cover of Marilyn Monroe
You know how creatives often feel that the last idea we had might well be the last idea we will ever have? As in, “What the heck am I going to write about for today’s blog?” Sure, it’s a holiday and no one will be reading my post. But that is only true for North America. People around the globe will be seeing it. And what about the folks who read it next month, like a DVR for TV shows?
Mmmm. Presidents’ day. How about writing something about…nah. Did that last year. Say, how about coming up with a list. That always works. Well, only when you actually have an idea for a list.
Then there’s the always popular “Lincoln’s Doctor’s Dog” anecdote. Or try to figure out why we always refer to him as John F. Kennedy, as if omitting the middle initial will confuse people as to whom we are talking about.
Which somehow leads me to the famous Marilyn Monroe “Happy Birthday Mr. President” performance. Which has finally, perhaps led me to a good idea. Marilyn Monroe was notorious for always being late. So much so that once, after keeping an audience waiting for what probably seemed like forever, when she finally showed up she was introduced, to huge laughter, as the “Late” Marilyn Monroe.
But Marilyn could get away with her tardiness, because of who she was; people didn’t mind waiting for her, because they knew her performance would be well worth the wait.
So what can do to stand out from the crowd? What can you offer that is so rare, so exciting, so damn enjoyable that your customers will forgive you most anything for a chance to buy your product. Hard to reach that level, but it is the only one to aim for.
Got the idea? (Whew. I almost didn’t.)