attention span (Photo credit: robotson)
Good article in The New York Times, with the headline: “When You Don’t Do What You Meant To, And Don’t Know Why.” It is basically a review of two books, problems in decision-making, changing our minds and confirmation bias, with lots of interesting tidbits and insights.
But for those of my readers with limited attention span who choose not to click on the link, however interesting it might prove to be, let me share the only paragraph, out of more than thirty in the article, that you will care about when you are searching for a creative inspiration:
“Over the last three decades or so, a growing body of research has demonstrated that far from making decisions on a rational basis, as economists had long believed, humans make all sorts of decisions for all sorts of irrational reasons.”
Got the idea?