When we say we are looking at something from the customer’s point of view, it all too often only means that we are making believe we are the customer, and thinking, “If I were my customer, this is how I would react to my marketing.”
But often we are still filtering everything through the way we would act and react to the idea, instead of truly trying to get inside their heads and figuring out how they might respond.
At the top of this post is the example that brought that thought to life for me; a review of the movie, “The Wizard of Oz,” which I found at criggo. (Go back to January 1,2013.) It was a whole different take, a revisionist viewpoint, shocking and unexpected. But it was completely accurate.
I think looking for a startling point of view might lead you to some fresh thinking for your next creative project. If nothing else, it is a wonderful exercise to prevent trite solutions and stimulate your imagination. Try it with books, movies, or just about anything that is so familiar as to be virtually invisible. Won’t be easy, but I bet it will be fun. And creatively helpful.
Got the idea?
P.S. And speaking of “The Wizard of Oz,” take a gander—whatever the heck a “gander” is—at this clip. (You’re welcome.)