I have always liked, and have even blogged about, the slogan that The Metropolitan Museum in New York has used since 2009: “It’s Time We Met.”
I guess I am not the only one who has responded favorably to that thought, as evidenced by the above ad for Chase Private Client. I can’t believe that no one at JP Morgan Chase knew about the Met Museum campaign, but I also can’t believe it is a coincidence.
So it’s time we talked about vetting your tagline, headline, graphic. Obviously the first thing to do is Google it, to see if any anyone is using the same visual or combination of words. If you do find it elsewhere, then you have to decide if a business located in (fill in name of obscure geographic locality) is truly a relevant concern, legally or realistically.
Finally, you have to decide whether to change what you have created (and probably find your new version online also) or take the position that it’s better to apologize than ask permission.
I am not certain if the museum has even noticed the Chase similarity, or what they might do about it. And there is even, I guess, the possibility that Chase got there first. Just suggesting that you be careful out there.
Got the idea?