(Photo credit: Wikipedia)
According to an article in The New York Times, the most valuable brand in 20012 (as it was in 2011 and 2010), is Coca-Cola. This is the ranking from Interbrand, that ranks 100 brands based on criteria including the role the brand plays in influencing consumer choices.
(Though this is the second time that I have recently featured Coke in my blog, I do not think this violates Mayor Bloomberg’s anti-large size soda law.)
Today’s guest blogger is Joseph Tripodi, chief marketing and commercial officer at the Coca-Cola Company. And while he is not a paid guest blogger or, for that matter, even aware that he is contributing, I am sure he would not mind sharing his insights as the focus of this blog. If you haven’t paid attention to me over the several past years, when I was giving you the same message, I trust you will listen to Mr. Tripodi.
“A lot of staying relevant is not being afraid to take risks or do different things. It’s less about what you sell and more about what you stand for as a brand and company.”
Got the idea, finally?