There are many choices for iPhone speakers out there. My personal non-Bluetooth favorite is just an empty cup or glass. Put the iPhone inside, on an angle, and presto…a markedly louder sound. (And a great party stunt.)
But listen (pun intended) to what Coke has come up with. As nextweb.com points out, they’ve teamed with Capricho Magazine, which, as the video below shows, has put two slits in the back cover.
Simply roll up the magazine, pop in your smartphone and listen in.
The idea was created at Group JWT (São Paulo branch), and was made to coincide with the first birthday of Coca-Cola FM, an online radio platform available in Brazil, Colombia and Costa Rica.
Not an easy idea to execute, but it is certainly relevant and surprising and my hat is off to the client and the agency.
So what ordinary object do you have on your desk, or in your inbox, that you could use as the basis for your next good idea? Don’t just look around. “Think” around.
Got the idea?