Noah's ark & friends (Photo credit: weennee)
I realize you are supposed to do most lists in groupings of three. But since I am not sure why that is, I am just doing two. You can add the third yourself, if you like.
1. They are installing informational video panels in the elevators in my office building. I am not crazy about the concept, preferring a few floors worth of technology avoidance to yet another “Here’s the latest news, as—or almost before—it actually happens.” And I really don’t care about knowing about nationwide airport congestion problems, particularly if I have no flights planned. But the fact is, I can’t resist staring at the panel, no matter what it is showing. Which is why I really like the name: Captivate. Because the panel does invariably capture my attention. And as the dictionary puts it, it does indeed “attract and hold the interest of.” “Captivate.” A good name. A good idea.
2. There is a restaurant in Manhattan, Park Avenue, which changes its menu and décor to reflect each of the four seasons. (I guess if there were not a restaurant already named the Four Seasons, they might have opted for that choice.) I like how they expressed that thought on this phone kiosk: “If you only go to four restaurants this year, make it this one.”
There you go. Two good ideas. One is a name. One is a headline. But neither relies on CGI, big budgets, social media or an endorsement by Lady Gaga.
Got the idea?