3 Aesculus hippocastanum fruit hanging at the tree (Photo credit: Wikipedia)
I am Kyle Ewert’s “Cuncle” (Cousin close enough to be considered an uncle). Kyle is an aspiring, though professional (UCB) comedy writer/performer.
A recent Tweet of his, (@kyleewert) during the week that Neil Armstrong died and Lance Armstrong resigned his medals said, “Saddest thing is everybody making the ‘Bad week to be an Armstong’ joke. Low-hanging fruit.”
Unhappily, I view most everything through a marketing/creativity prism. So, from a marketing perspective, I am not convinced that going after low-hanging fruit is such a bad idea.
First, others might not even have thought of what you consider obvious, and low hanging. Often what is clear to you is not always so apparent to your competition.
Second, a good way to see if your good idea is indeed a good idea is to test it with a receptive audience. Low-hanging though they may be, sampling current customers can provide meaningful insights without unecessary risk.
Finally, success with the low-hanging, favorably inclined part of your audience can help fund your future, more difficult marketing effort.
Got the idea?
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