To see that there is indeed an obesity epidemic, I merely have to look in the mirror; I seem to have purchased one of those fun house versions that make everything look larger.
Actually, according to the chart below, the fact is that over two thirds of Americans over age 20 are overweight. Which makes me wonder about the signs that I posted above. They were taken mostly at the world’s largest store, (I am certain there is a pun there), and there were many more with the same message to select from.
So my marketing question is a simple one. Why highlight slim sizes, when so many people aren’t going to find them fitting or flattering? I am certain there is a good reason that I have not thought of. Perhaps their customers are all trim, or there is more profit to be made from the reduced fabric in a slim size, or it is better than signage that says “chubby fit.”
It just seems counter intuitive to me. Please comment and help me see the error of my ways.
Source: Top Nursing Programs