You should never force your brand name into a slogan or headline. But when it makes sense to do so, why not do so?
Which all came to mind when I noticed this Taxi topper the other day. I took a quick shot in moving traffic, so the type may not be legible, but it is an ad for Simply Orange orange juice. The copy line is: From city to serenity in one sip.
It seems to me there was an opportunity, with just a little tweak, to make the line less generic while building the brand name. Along the lines (pun intended) of “From city to serenity in one simple sip.” Or some other version of the line, as long as it used“simple” or “simply” in an unforced but appealing way.
Got the idea?
Comments