Are you keeping current, or better yet, ahead of the technology curve? Granted, it is impossible to stay on top of today’s latest hi-tech wonders, no matter how many Google alerts, blogs, Tweets, feeds and websites you look at. But limiting your daily (hourly) searches to specific areas of interest is a good place to start. Be it marketing, creativity, ideas, copywriting—any business related source—these can keep you abreast of the curve, if not always ahead of it.
Yes, “All work and no…etc.” is true. And we should look for entertainment that simply attracts us, because it often informs and broadens us with insights and connections we would never otherwise have made. But it pays to be somewhat conversant in current advances in your field, if for no other reason than to avoid the blank look on your face when a client asks your thoughts about a new advance/website/technique/social medium you have never heard of.
QR codes in magazines? So yesterday. Crowd funding? So early this morning. Mobile payments? So ten minutes ago. Klout? So ten seconds ago.
But here’s something I have not seen before. An interactive phone kiosk. I took the picture in Manhattan late last week, and for all I know it is obsolete already, having been replaced by the inevitable billboard that greets you by name and comments on your shoes.
This kiosk is uniquely for the Samsung Galaxy S III, though Apple will probably sue for patent infringement. You simply unlock your phone, turn on NFC (near field communication) tap your phone on the kiosk and get a free music track.
I like the novelty, but want to make one thing clear. It is the idea, not the technique, that makes the difference. Keep current, but concentrate on what you do with the technology, not what the technology does.
Got the idea?