Cupvinnercup-pokalen (Photo credit: Wikipedia)
Nothing I like better than coming back from vacation to find a mailbox full of entries for my “Write a Headline. Win a Book.” contest. Failing that, I am grateful for the many entries I did receive.
As you recall, the contest suggested that you are the owner a pizza stand. You and your competition have been engaged in a price war, which is now down to his offering his slice for less than a dollar. You can’t afford to match his 75-cent price, fearing that the price war will escalate till you are both basically paying customers to eat your slices. So rather than further reduce your price, you have decided to go back to a dollar a slice, and to put a sign in your window. The sign will explain why customers should avoid the 75-cent slice and pay the extra quarter for yours.
This year’s winner is Jake Dawson, from Berlin, who is “chuffed” that his headline won. (“Chuffed” is either a geographical or generational word.) His winning entry is "The $1 Slice = 100% Quality!"
While there were other contenders that were perhaps more amusing or outrageous, Jake’s had the brevity I like, yet filled with implied superiority to the other guy’s lesser quality ingredients.
So congratulations Jake, and as soon as I figure out international postage, your autographed copy of “All You Need Is a Good idea” will be on its way.
Thanks to all who entered, better luck next year, and might I point out that while purchasing a copy of my book is not a prerequisite of entering, it might prove to provide a competitive edge.
Got the idea?