The post headline is a quote from Josh Tyrangeil, editor of Bloomberg Businesweek. He is quoted by Christine Haughney in her article in the New York Times discussing provocative magazine covers.
“In a nonstop news cycle,” Josh said, “”it’s their best vehicle to say, ‘Hey wait a minute. Look at me.’” Tina Brown editor of Newsweek and The Daily Beast calls a magazine cover a “unique seduction point for readers. The question is how you cut through. It’s part of waking up the brand.”
A shocking magazine cover will provoke conversation, lift newsstand sales and resonate with Facebook, Twitter, et. al. The bigger point being, of course, that that is the aim of all your marketing. Make it surprising, make it relevant, and make it stand out. You may be the shyest person at the party, but your creative self better make people notice you.
“Look at me” is not showing off. It is just showing off your marketing smarts.
Got the idea?