Above is an ad for Bond No. 9 perfume. On the bottle it says you can get a refill “on us.” The headline shouts “A free refill.” The copy says bring in an empty bottle and they’ll give you a free refill.
But oops…what does that small size type in the parentheses say? Oh, this free stuff is only “With the purchase of two bond products.” And they even exclude their pocket spray from the offer.
Now, if they had had an asterisk in the headline, to alert us “Chicanery ahead,” that would have been adequate and predictable. But this is pure misleading baloney, (which is not the word I was going for, but since this is usually a PG rated blog, it will suffice).
You would never do this, would you?