What style. What chutzpah. But perhaps a waste.

Above is an ad from Sonos. The text, vertically on the right side, says, “All the music on earth. In every room. Wirelessly.”

That’s about it.

Now, I admit my discomfort with the ad is generational. And perhaps their target audience will “get” it. (No, I won’t tell you who the character in the ad is. But one clue is that he was the house DJ for the 2010 MTV Video Music Awards. And this link will reveal all.)

I think it is high risk, for not a high reward.

But this is one of the (rare) times I am not certain that just because I don’t get it means it is not a good idea.

I admit it is gutsy, eye catching, and probably better than using Perry Como. (Don’t ask.)

Let me know what you think. And to be fair, I will break down responses by age.

Got the idea?