Post Some Bills

 

 

 

 

 

 

 

 

 

Ever notice that the signs on construction fences don’t say, “Post a few bills,” or Post several bills.”?

And that’s a good idea for all of us. The more specific you can be, the more effective and persuasive your message. Don’t try to cram every factoid into your copy, because it will inevitably end up making it sound more general and less focused than you want.

Along the same lines, avoid the cowardly cop-outs such as, “Only for men. Perfect for men. Created for men. Designed for men.” And then add, for fear of losing any part of a possible target, “Good for ladies too.”

Actually, here’s a perfect example of that kind of all-inclusive thinking. An ancient commercial for Irish Spring soap.

Got the idea?

Comments

[Emaimbawaft]

Though i dont usual like to comment, occasionally i know i ought to. This is one of those times, cheers for your wonderful post.

[Jay H. Heyman]

Thanks for your kind words.
Jay

[tiznimadeeria]

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