If you own a small business, then fancy-schmancy, blockbuster TV commercials may be very exciting to watch, but have little relevance to what you might be able to afford to produce…or put on the air.
And while PR and YouTube are free, there is no guarantee anyone will notice your efforts. Hence, the strength of good ideas. They allow you, for example, to do small space ads that actually stand out and get seen. We are not talking the award winning, much praised, linked to and discussed rare wonders. Rather, the quotidian work that shows definite creative effort, and produces above average business results.
Here are four examples. (Yes, I know that for some reason we usually do examples things in threes, but by now you know what a carefree devil I am.) There is no point in detailing why I like them; either you will agree or you won’t.
But I will mention that I think that of the four, though perhaps the illy coffee ad is the weakest, I really like what they also did with their logo on the cup, so that together it reads, “Live happ-illy.”
Go and be inspired.