Today, when everyone is talking about yesterday’s outstanding creative Super Bowl commercials, I thought I would zag and mention a truly terrible spot I saw a week ago. When it came on, my wife and I each thought that it must be a spoof. We hoped that there would be a payoff that would make everything make sense, like the new JCPenney commercials, with coupons and screaming ladies do. No such luck.
Now, I realize all this may be generational, and the commercials are meant for my daughters, not me. But I am adamant in my belief that the campaign for Sun Drop is simply dreadful. And since this is A) my blog, and B) I have had a book published about ideas and you probably haven’t, I am undoubtedly correct. Although the millions of hits the campaign has received on YouTube does suggest that there are other opinions.
According to Wikipedia, Sun Drop is a citrus-flavored soda produced by the Dr Pepper Snapple Group. It is known for its high caffeine content, and the formula goes back to 1930. And below is what the commercial looks like. In general, I think, Dr. Pepper’s marketing for their brands leaves much to be desired. And not that my ad agency is looking to pitch their business, but my email Information is on this page.
Got the idea?