Conventional folk wisdom says you can catch more flies with honey than you can with vinegar. Leaving aside the question of why you are fly hunting in the first place, this metaphor for being friendly rather than acerbic certainly holds true with your marketing messages.
And I don’t just mean in all the obvious places, such as headline, tone, attitude. Any chance at all that you get to warm up your target, without being condescending or obviously patronizing, is a good opportunity to burnish your brand image.
Even using something as overlooked and obvious as the signs on your doors stating your store hours. Only when you take a moment to think about it do you realize it is probably one of the first things your customers see after your ads and promotions have led them to your place of business.
Which is why I liked the two signs above that I saw at the world’s largest store. While I don’t agree with their actual hours of operation, having seen a constant stream of customers milling unhappily around waiting till their usual ten o’clock opening, I do think that they went the extra step in warming up the crowd with the simple “Hello,” and “Hi there” greeting.
Would one customer in a thousand give that little “Hello” as a reason to shop at Macy’s? Nope. But just as no single snowflake blames itself for the enormity of the blizzard, a constant stream of little things will ultimately produce a large impact.
Got the idea?
Good description and advice given. thanks for this.
Posted by: Invoice Template | February 22, 2012 at 07:41 AM
You are most welcome.
Posted by: Jay H. Heyman | February 22, 2012 at 10:00 AM