HERE’S WHAT A KID THINKS OF FAMOUS BRAND LOGOS. IT’S DEPRESSING.

Over one million hits for this video, and it’s not even about a cat, dog, or a kid biting his brother. Impressive numbers, but disheartening for those of us in advertising. All the money spent on research, design and selection of logos, and this five-year old shows how much of it is wasted. Granted, she is young, but directionally it is scary.

And Bloomberg recently reported that Pepsico, the world’s largest snack-food maker, may boost the advertising and marketing budget for its namesake cola and other drinks by as much as $600 million, or 50 percent, to $1.7 billion. As usual, it is the spending level, and not the marketing idea, that gets the attention of management.

So let’s reexamine our logos, our strategies, and most important, our communications. Are you making the impact you think you are? Hey, ask a kid.

Got the idea?

Related articles

• PepsiCo to Cut 8,700 Jobs, Boost Marketing Spending - Bloomberg (livingstrongandhappy.blogspot.com)
• Coke and Pepsi may be readying another cola war (bottomline.msnbc.msn.com)

Comments

[Terry Ewert]

A cool video. The minds of children...

[Jay H. Heyman]

Thanks, Terry, (who sent me the heads-up on the video originally).

[Invoice Template]

Thanks for this video. It is superb.

[Jay H. Heyman]

Glad you shared my enthusiasm for it. Does make you think, or, since you are from the UK, ponder.