So, if you are a fan of Stephen Sondheim, you should check out the works of Frank Loesser. As with Sondheim, Loesser started out writing just the lyrics, then did both words and music in the 40s, 50s and 60s for shows such as Guys and Dolls, The Most Happy Fella and Where’s Charlie. Like Sondheim, Loesser never repeated himself; each show was completely different in tone, style and subject matter.
(I feel awkward using only their last names, but would be more uncomfortable with the implied familiarity of using their first names, or adding “Mr.” Any advice?)
The way this post ties in with Valentine’s Day is that I really love Sondheim and Loesser's work.
And the way it ties into good marketing ideas is the way NBC used a song from Loesser's How To Succeed In Business Without Really Trying for their Super Bowl promo. If you missed it, here's a link, since NBC won't let anyone embed the promo (but let's hope it means Community is coming back.)
http://youtu.be/BJuAvwtmXuw
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