The Los Angeles Times, among other publications and blogs, talks about Wimpy, a South African 500-restaurant chain.
To promote its new Braille menu, it created burgers with words in Braille spelled out on the buns with sesame seeds. Each bun had a description such as “100% pure beef.”
Diners at three Braille organizations were given 15 of the burgers. And in case you are curious how much impact 15 burgers can have, Wimpy claims 800,000 people have heard about their menu through Braille publications and organizations. In addition, the YouTube video below has been viewed so far by over 250,000 people.
Talk about thinking outside the bun.
Got the idea?
Comments