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Our favorite take-out Chinese restaurant suddenly closed. No warning, no notice. The metal gate was down, and when you peered inside, the refrigerator and other equipment was gone.
Since it was our go to take-out, we felt bad for the owners. But we also had to select a replacement. Granted, since we are talking Manhattan, there are many choices. But which one would it be?
The replacement decision was made easier when I passed by the closed store this morning. Very simply—and cleverly—a nearby competitor had put a bunch of their menus on the chain that locked the door. And I couldn’t think of a single reason not to try them.
Now I am not suggesting you should be cold and calloused when one of your competitor’s is going through a rough patch. But if there is a simple, clever, not mean-spirited way to demonstrate that you are available as an alternative, then go for it.
(Have you noticed I have been focusing on things Chinese ever since my book was translated into Chinese, available at amazon.cn? Just saying, it might make a wonderful Chinese New Year gift. January 23, Year of the Dragon.)
Good day! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading through your articles. Can you suggest any other blogs/websites/forums that go over the same topics? Appreciate it!
Posted by: www.billigerstrom24.org | February 11, 2012 at 04:30 AM
Thanks for the kind words. And no, other blogs do not go over the same topics, though some do similar ones.
You're better off checking Goggle, rather than my poor memory.
Posted by: Jay H. Heyman | February 11, 2012 at 01:05 PM