Image by John Kratz via Flickr
For longer than I can believe, in my book, my blog, and my presentations, I have been telling you how important good ideas are. How creativity and innovation and the unexpected will help you build your brand, stand out from your competition, and even probably be fun.
But for those of you who have read the above paragraph as “blah, blah, blah,” after hearing my message so often, let me add the input of three disparate business people, whom you might be more apt to listen to. The quotees(?) have nothing in common, except their shared high opinion of the necessity of not boring people with your marketing.
One is from Bill Kling, founder and president emeritus of the American Public Media Group. Another is a quote from Anna Lingeris, a spokeswoman for Reese’s Minis. And finally there is In-Soo Cho, president at the StarKist Company. (Read the links to the full articles to see who said what.)
- “If you don’t push the envelope, you never evolve.”
- “The big thing we learned from the launch is do something unpredictable.”
- “I think the strongest criterion is creativity or innovation.”
If these three biggies all are telling you the same thing, maybe it is time you listened.
Got the idea?