Image by stev.ie via Flickr
Have you noticed how many ads in a category look like, well, every other ad in the category? I don't want to single out any ad in particular, since perhaps you were the one who created it. (Or even more unhappily, perhaps I did.) And while generic may be good when you are purchasing prescription drugs, it should not be the goal in creating distinctive communications.
So, herewith, (I've waited years to put that word into my blog), is a simple little system, using a handy little device you always will have with you. Your thumb.
1. Print final version of ad.
2. Place thumb on logo.
If you can't immediately determine whom the ad is for, then stick your thumb in your mouth while you reflect on how to make the page your own.
Yes, that sounds harsh, but no more severe than trying to justify running an ad that might just as well say "compliments of a friend."
Get the idea?