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I must admit, I am not a fan of most beer advertising. Granted, I am probably not their target audience. (Heck. I am probably the father of their intended demographic.) But, as is pointed out at simplyzesty, where I found this genre-busting advertising, beer commercials "Usually follow the same storyline about who has the coldest chilling system, the best sports offers or the hottest models." To which I add the ones that glorify the grains and hops, which I am sure is the main appeal for the average beer drinker.
Anyway, here is a new campaign from Carslberg beer that is, well, as simplyzesty puts it: "A guerrilla campaign that is secretly filmed and features a cinema full of burly scary looking men with the only 2 seats in the place being sold to unsuspecting couples... it is sure to put a huge smile on your face. The video already has 800,000 views in the couple of days since it has launched."
The question they ask at the end of their review is, "Why can’t all beer companies be this original?" Let me amend that and ask if you are going to be this original with your marketing, no matter what your product or service? There's no guarantee your idea will go viral, but it is certain that dull and ordinary never will.
Got the idea?