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Nestea’s campaign for its iced tea has it calling itself, “The Yes Tea.”
Well, yes, it does rhyme (Nestea – yes tea) but other than that, what’s the point?
They do nothing with the “idea” to even begin to make it work, other than simply using it in the headline (YES makes the first move, YES rides the heat wave).
If all it took was rhyming to make an ad stand out, Coke could do “Coke Jokes” and Tropicana, “Have a Banana” campaigns. But unless the rhyme is reinforced with an idea, it is just a lazy attempt to get attention.
I think that rhymes could work sometimes, when backed up with a thought. But using rhymes as an idea is not what I’ve been taught.
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