I would have to publish my blog eight days a week to keep up with all the good ideas that are appearing with increased regularity.
Many of these ideas are coupled to the rapid pace of technology; technology that serves no greater good than when it is in the service of marketing.
This bus shelter ad for Vitamin Water is today’s example. I found it at engadget, and think it borders on brilliance. From the relevance of the headline to the revelation of the "gimmick," it just works so well.
Is there an innovative, breaking technology that you can get in front of and use in unexpected creative ways? Before everyone else cashes in? (Like QR codes, which have gone from amazing to commonplace in thirty seconds.)
Get the idea. Then do it. Quick.